President's Message
Dear Fellow Members:
Well, it's been six months since I took office as your President. Time sure flies when you are having "fun." Most of us have been so busy that we're lucky if we can keep track of time.
As you, no doubt, have noticed, interest rates are going up and orders for refinances are slowing. The latest reports from "Industry Experts" are that loan applications are down significantly and interest rates will continue to go up. This means we have "good news and bad news." The good news is the "Refi Boom" is over. At last, we will see a slow down in the hectic refinance activity and allow us all to catch our breath. The "bad news" is that we will definitely see a slow down in the current volume of business we have become accustomed to and, in some cases, depended upon.
Now is the time to evaluate your policies and procedures to determine if there are any changes you can make to improve customer service. Now that you have some time to think about it, you should come to the conclusion that "service" is all we have to sell. If "service" is all we have to sell, then why not provide our customers with the "service" they expect and deserve.
Ask your employees to evaluate their individual jobs and make suggestions on how they can perform their jobs more efficiently. After all, they actually are the providers of service to our customers. And, most importantly, please take time to thank your employees for the hard work they have done over the past several months during the "craziness" of the "Refi Boom."
Now is also the time to pay attention to and reinforce your relationships with your "regular" customers. You know, those customers who are always there in good times and bad. They deserve your best efforts too. Sometimes we take these "regular" customers for granted, especially in times such as the recent Refi Boom, when it seems there is not enough time in the day to process all those orders. I encourage each of you to evaluate your operations and try to find ways to improve customer service. Your customers are perhaps your "best" resource. Ask them, "How are we doing?" "What can we do to improve our service?" You might be surprised at the answer.
It's an honor to serve OLTA.
Sincerely,
G. Barry Schmulbach
OLTA President
When Is Your 100th Anniversary?
Willard Scott and The Today Show, where are you?
 We want you to be the first to know that OLTA will celebrate its 100th Anniversary in 2007 of serving the citizens of Oklahoma. What an accomplishment! In anticipation of that centennial celebration, we want to know when your company will celebrate its 100th anniversary, as well as other important dates, employee announcements, photos and any other info you think might be fun to share with your OLTA colleagues. Just drop a note to the OLTA office at:
OLTA, P.O. Box 18296
OKC, OK 73154
Thanks!
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